0000814133-12-000013.txt : 20120214 0000814133-12-000013.hdr.sgml : 20120214 20120214141450 ACCESSION NUMBER: 0000814133-12-000013 CONFORMED SUBMISSION TYPE: SC 13G PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20120214 DATE AS OF CHANGE: 20120214 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: BLUE NILE INC CENTRAL INDEX KEY: 0001091171 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-JEWELRY STORES [5944] IRS NUMBER: 911963165 STATE OF INCORPORATION: DE FISCAL YEAR END: 0101 FILING VALUES: FORM TYPE: SC 13G SEC ACT: 1934 Act SEC FILE NUMBER: 005-80387 FILM NUMBER: 12607687 BUSINESS ADDRESS: STREET 1: 411 FIRST AVE S STREET 2: STE 700 CITY: SEATTLE STATE: WA ZIP: 98104 BUSINESS PHONE: 2063366700 MAIL ADDRESS: STREET 1: 411 FIRST AVE S STREET 2: STE 700 CITY: SEATTLE STATE: WA ZIP: 98104 FORMER COMPANY: FORMER CONFORMED NAME: INTERNET DIAMONDS INC DATE OF NAME CHANGE: 20000131 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: WASATCH ADVISORS INC CENTRAL INDEX KEY: 0000814133 IRS NUMBER: 870319391 STATE OF INCORPORATION: UT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G BUSINESS ADDRESS: STREET 1: 150 SOCIAL HALL AVENUE STREET 2: SUITE 400 CITY: SALT LAKE CITY STATE: UT ZIP: 84111 BUSINESS PHONE: 8015330777 MAIL ADDRESS: STREET 1: 150 SOCIAL HALL AVENUE STREET 2: SUITE 400 CITY: SALT LAKE CITY STATE: UT ZIP: 84111 SC 13G 1 nile212.txt SCHEDULE 13G Amendment No. Name of Issuer: Blue Nile Inc. Title of Class of Securities: Common Stock CUSIP Number: 09578R103 Item 1: Reporting Person: Wasatch Advisors, Inc. 87-0319391 Item 2: Check Box If Member of Group: Not Applicable Item 3: SEC Use Item 4: Place of Organization: Utah Items 5-8: Number of Shares Owned With: Item 5: Sole Voting Power: 1,005,303 Item 6: Shared Voting Power: 0 Item 7: Sole Dispositive Power: 1,005,303 Item 8: Shared Dispositive Power: 0 Item 9: Aggregate Amount Owned: 1,005,303 Item 10: Check Box If Aggregate Amount Excludes Certain Shares: N/A Item 11: Percent of Class Owned: 7.4% Item 12: Type of Reporting Person: IA Item 1(a): Name of Issuer: Blue Nile Inc. Item l(b): Address of Issuer: 705 Fifth Avenue South, Suite 900 Seattle, WA 98104 Item 2(a): Name of Person Filing: Wasatch Advisors, Inc. Item 2(b): Address: 150 Social Hall Avenue, Salt Lake City, UT 84111 Item 2(c): Citizenship: Not Applicable Item 2(d): Title of Class of Securities: Common Stock Item 2(e): CUSIP Number: 09578R103 Item 3(e): Investment Adviser registered under section 203 of the Investment Advisers Act of 1940 Item 4(a): Amount Owned: 1,005,303 Item 4(b): Percent of Class Owned: 7.4% Item 4(c)(i): Sole Voting Power: 1,005,303 Item 4(c)(ii): Shared Voting Power: 0 Item 4(c)(iii): Sole Dispositive Power: 1,005,303 Item 4(c)(iv): Shared Dispositive Power: 0 Item 5: Check Box If Ownership Is 5% or Less of Class: [ ] Item 6. Ownership of More Than 5% on Behalf of Another Person: N/A Item 7: Identification of Subsidiary: Not Applicable Item 8: Identification of Members of Group: Not Applicable Item 9: Notice of Dissolution of Group: Not Applicable Item 10: Certification: By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired in the ordinary course of business and were not acquired for the purpose of and do not have the effect of changing or influencing the control of the issuer of such securities and were not acquired in connection with or as a participant in any transaction having such purpose or effect. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct as of December 31, 2011. Date: 02/14/12 Signature: /s/Jeff S. Cardon Name/Title: Jeff S. Cardon/CEO